Pandeymonium.in
When Piyush Pandey writes a memoir, it doesn't need advertising.
So I created an absurdist avant-garde website that said nothing about the book or sold it in any way - Just several videos of Piyush telling you he wrote a book. And asking you to look at his moustache. Every visitor to the site was treated to a unique set of videos.The book flew off the shelves, but we doubt we had anything to do with that.
Go to www.pandeymonium.in , and see Francis and I asking Piyush Pandey to sell his book in 24 spaced out videos linked to your keyboards every letter.