Film : A Christmas Surprise
2015 was a dark year. A series of terrorist attacks had left people angry and afraid.
Tata Sky, a Direct to Home cable service with millions of subscribers, felt that people desperately needed a message of hope.
So we created a film featuring musicians performing popular Christmas carols. Except they played them in the classical Sufi style. The video quickly spread across social media.
Following video has results to this campaign.