#StrutYourQuirk

Because we’re talking to a woman who is comfortable with who she is, we decided to sound quirky, irreverent and utterly confident. We designed the campaign #StrutYourQuirk as the baseline for a brand that wanted to go behind closed doors and listen to things she said that you would not expect her to say.We designed the campaign with #StrutYourQuirk as the baseline for a brand that wanted to go behind closed doors, things she said that you wouldn't expect her to say. Oceedee wanted their shoes to reflect a woman's quirks, so Francis and I asked a few men " why they loved their lady love ? ".  

Film direction : Ritik Sachdev.

Creative team : Ritik Sachdev & Francis Thomas.

Production house : Ten Years Younger Production.

Couples who helped get the insight: Meher Mistry & Edwin Joseph, Rachana Iyer (Ray) &Vandana Venkatesh, Kyla D Souza & Sukant Goel, Merdith & Mikhail Sen, Rano & Manish Verma.

Gone are the days to fear judgement - What if the world doesn’t accept me for my idiosyncrasies and eccentricities?

Well not any more, we say. Oceedee understands the whims of a woman like no other, by asking them to really own their personalities and open themselves to love. Because isn’t that exactly how the right pair of shoes should make you feel? Barefoot Cinderella was written keeping in mind exactly that.