Beverage Union's Identity design

Beverage Union's Identity design

Liquid.... it's the chameleon of shape and form always changing never constant. The brand is about liquid that fills the bottle. The logo’s free form reflects this fluidity. The font stays the same as the background that frames it, changes subtly. The protoplasmic design displaying minor changes and contortions as we move from packaging to business cards to letterheads and so on. 

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A flea, a fly and a flu. - Frustrations of an Art Director.

A flea, a fly and a flu. - Frustrations of an Art Director.

#StrutYourQuirk

#StrutYourQuirk