Art, design and cricket.

Since my favorite sport is cricket i never hesitated to take up projects for BCCI. Some of these campaigns were not released but that didn't stop me from enjoying myself experimenting with different styles and treatments. 

David and Goliath

The concept of this campaign was about energy and victory no matter how strong the opponent. So thats what these posters represent, graphically they are meant to show speed and movement. But victory is short lived like a puff of smoke, blink and its gone until the next time. 

For the Fans

Any sport is nothing without the passion of the fans. They are the ones that give the sport the loud vibrancy we associate with it , And so this was out little tribute to them. 

Cricket and Art

Since cricketers are not always available for photo shoots what with them being so busy with...........other photo shoots, its a good opportunity to experiment a bit artistically. The wildness of each brush stroke is meant to reflect the angry, high energy excitement of the game. 

Memorial Lecture logo

The color scheme used in this logo has been carefully chosen keeping in mind M.A.K. Pataudi's royal lineage and legacy. The visual cues of the microphone, the field and the wickets are apt to signify a combination of cricket and a memorial lecture. Its a logo that is elegantly simple and conveys its message clearly.