DIGITAL EXPERIENCE DESIGN

DIGITAL EXPERIENCE DESIGN

Every idea starts a story , and within each, there’s a spark of intent, empathy, and exploration. This portfolio captures those stories as they come to life through thoughtful design and meaningful digital experiences.

Nissan’s E-commerce Platfrom

A business transformation initiative aimed at building the capability and platform to sell both new and used cars online, transitioning from a legacy system to a more modern, agile digital ecosystem.

  • This case study is built on the design strategy principles of “Unification” and “Handshake”, embodied in a white-labeled design system designed to seamlessly adapt to any market Nissan or Infiniti enters ; ensuring that local regulations, cultural nuances, and cognitive behaviours are thoughtfully integrated into every experience.

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  • Building on the principles of “Handshake” and persuasive design patterns, we set out to create a commerce platform that’s both contextual in nature and personalized in form and structure. By leveraging Generative AI as the foundation, we’ve designed an experience that understands intent, adapts in real time, and feels uniquely tailored to every user.

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  • Phitgital commerce experience a use case that can actually help Nissan building connected point of sales and uniquely bring the automotive world more accessible and

Creating connected unified service platform for SME’s to Augment intelligence & Accelerate their businesses’

Pipli.ai

The MPOS system was engineered to operate reliably even in highly challenging environments, including conditions in which many small and micro-enterprise operators would otherwise be unable to conduct business effectively.

A white labeled E Invoicing system allowing Mom and pop stores to connect with their customers and connect to a digitally invoicing place.

Ticketing Group

Cashier’s in the Netherlands have a heart of gold. An experience design adventure with the ticketing crew in the Netherlands , where the cashiers do everything but stand at the counter. My Master’s thesis & Product design work with the Ticketing Group.

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Pandeymonium.in

When an advertising genius like Piyush Pandey releases a book, building an e-commerce platform for him isn’t a technical challenge , it’s pure art. And the website turned out to be just as bold and brilliant as the man himself.