“It all begins with an idea and end’s with a story”
I’m a multidisciplinary Creative Director & Strategist - shaping art, driving design, and solving high-stakes business and user challenges head on…
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Nissan's Contextualised Commerce Engine
Nissan’s AI experience initiative is designed to simplify the way users interact with and purchase high-value/big-ticket items, like Nissan inventory, by creating an effortless experience.
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Where Kiranas meet their customers
Building seamless connections for India’s local legends , the kirana kings and queens of jugaad - Service Design project.
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Dr Ellie, Endorsed by Jackie
Dr. Ellie captured her products’ essence through Jackie Shroff’s raw charm, infused with earthy, romantic tones.
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Cashiers' in Netherlands have a heart of gold
An experience design adventure with the ticketing crew in the Netherlands — where the cashiers do everything but stand at the counter.
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Pune Highway
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Seat Belt Crew
We wanted to remind reckless motorists about a very basic safety procedure they'd forgotten. In rather unforgettable fashion.
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Nissan's E-Commerce
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Pandeymonium.in
When Piyush Pandey writes a memoir, it doesn't need advertising. It needs an art director on @o#fee.
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A Christmas Surprise
2015 was a dark year. A series of terrorist attacks had left people angry and afraid, so we did something sweet to change that.
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Mom Don't Waste Milk
An integrated campaign for Bournvita where they wanted to talk science, we just made it fun.
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Intuitive e-billing for corner shops that keep our communities running
A digital billing and rewards experience designed for local shopkeepers, built to feel friendly, trustworthy, and simple—helping Kiranas transition to digital workflows without losing their personal touch.
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