“It all begins with an idea and end’s with a story”

I’m a multidisciplinary Creative Director & Strategist - shaping art, driving design, and solving high-stakes business and user challenges head on…

About me

  • Nissan's Contextualised Commerce Engine

    Nissan’s AI experience initiative is designed to simplify the way users interact with and purchase high-value/big-ticket items, like Nissan inventory, by creating an effortless experience.

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  • Where Kiranas meet their customers

    Building seamless connections for India’s local legends , the kirana kings and queens of jugaad - Service Design project.



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  • Dr Ellie, Endorsed by Jackie

    Dr. Ellie captured her products’ essence through Jackie Shroff’s raw charm, infused with earthy, romantic tones.

  • Cashiers' in Netherlands have a heart of gold

    An experience design adventure with the ticketing crew in the Netherlands — where the cashiers do everything but stand at the counter.

    coming soon

  • Pune Highway

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  • Seat Belt Crew

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  • Nissan's E-Commerce

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  • Pandeymonium.in

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